Challenge
Huawei invited me to collaborate on the launch events for the Honor 8X and Honor View 20 campaigns.
These marketing assets were first showcased at the launch event in the Czech Republic, followed by presentations in Thailand, Paris, and Barcelona.
Our task was to highlight the phone’s most distinctive feature—its first-ever notch—through both visual aesthetics and messaging. The campaign was centered around the slogan “Beyond Limits.”
Goal
For the Honor View 20 launch events, we developed a strategy to highlight the world's first single teardrop selfie camera and emphasize its industry-leading ~85.7% screen-to-body ratio..
