Challenge
The challenge was to seamlessly integrate AI technology to transform the final frame into a smooth, paper-like sequence, while preserving the video's visual flow.
The main idea behind this TVC was to creatively integrate AI technology to transform the last frame of the video into an AI-generated sequence, giving it a paper-like feel.
— This seamless transition symbolizes the power of AI to enhance and redefine beauty, aligning with Lily’s message of embracing one’s unique self, Always BeYoutiful.
Goal
The goal of the TVC was to reinforce White Lily's identity as the brand’s core symbol while showcasing its beauty benefits. The campaign aimed to highlight the soap’s ability to enhance natural beauty, connecting it with the theme of "Always BeYoutiful" through the integration of AI-driven visuals and a transformative narrative.
